STRIVING TO STAY ONE STEP AHEAD OF THE REST
THROUGH CONSTANT INNOVATION
The growth in the Indian e-Commerce segment has given a significant boost to the material handling equipment market development. As the market has evolved, faster delivery has become not just a demand but an expectation from clients. Right now, clients expect to purchase products off the shelves, while previously, they had to wait weeks before getting the product delivered after the order was placed. This expectation poses a unique challenge to many material handling equipment companies in India as it is hard to predict which all equipment will be in demand exactly. In addition, clients are also comparing Indian products to international ones and expect Indian companies to offer products that are at par with them while being price sensitive in their demands. JREW Engineering is one of the leading brands in the material handling segment, and over the years, they have established themselves as flag-bearers and trend-setters in the industry. Adding more about the company and its uniqueness, Rohit Grover, MD says, “We started our operations in 1973; consistent innovation and continuous improvement have been the cornerstones behind our success. We have state-of-the-art facilities and machines that allow us to offer top-notch quality & JIT deliveries to the customers despite variations in the demand cycle. We have been awarded multiple certifications that showcase the high standard of our operations and the top-notch quality of the products
streamlining the manufacturing operations, and bringing in innovations. This in-house team of experts allows us to stay ahead of the curve constantly. This has also helped us develop, manufacture, and supply various components for other market-leading companies giving us a reputation for quality. Another thing that separates us from the rest is that in every product that we offer, we make sure that we include the highest capacity batteries in them. Subtle but important details like these separate us from the rest.
“JREW Engineering is one of the leading brands in the material handling segment, and over the years, they have established themselves as flag-bearers and trend-setters in the industry”
To tackle the unpredictability of the market, JREW Engineering is bringing in standardization among their products where they are using similar components in different equipment. This helps them to be more flexible with their product line and while at the same time keep up with the increasing demand of their clients. The company makes sure that they use the best-in-class materials and components in their products when it comes to quality. This, coupled with the rigorous quality checks, helps them offer the best value for money products to their customers. The reliability and easy maintenance of their products also mean that the cost of ownership for their products is low, which helps them to be one of the more unique entities in the market.
In the future, JREW Engineering has created a five-year expansion plan, and one of the plans is to branch out into different verticals and further expand its product line. The company is also investing in new plants and equipment to evolve with the changing market conditions. When it comes to their machining business, where they manufacture high precision machined components and export them to companies in the UK, Germany, Hungary, and others, even though they are growing steadily in this vertical, they would like to increase our growth rate in the coming years as well.